The Tipping Point

http://gladwell.typepad.com/gladwellcom/

So I am sure that lots of you already know the power of The Tipping Point by Malcolm Gladwell, but I just finished it and, DAMN, is this an important book.

If you dig psychology, and want to get a great rush, read this book!

The power of Word of Mouth is becoming truly evident in marketing and advertising. MySpace and Facebook and other social networking sites are going to be the only channels that matter very soon.

Tip of the cap to the references to Albert Bandura and Bibb Latane' in the book - two really influential social psychologists.

And if you don't know what the Fundemental Attribution Error is, then don't complain about relationships until you do the homework, bucko. The bottom line: human nature is not simple, not at all.